Ugh, again, another article from a critic that wonders why a multi-million dollar film with a huge, outlandish marketing budget and a large built-in fanbase accumulate over decades outperforms a legitimately great film that opened in four (count 'em - four!) screens. And while The Hurt Locker continues to expand, it's still only 535 screens!
... I'd argue that Hollywood has gotten smarter about marketing spectacle over substance, but did modern film critics complain about the dumbing down of the youth back in the 70s when shit like Earthquake raked in a ton of cash (in context to the time period)?