Wait, so this isn't some freebie, paid-for-by-ingame-adverts version, or a sponsored demo? This is what the actual game will look like, the one they expect people to pay real money for?
If this was a free or cheap PSN download, I wouldn't mind. I've got heaps of points in the Blitz / Burger King games, and actually enjoyed the cheesiness of them. But when this overt crap is strapped into a full price game instead of subsidizing it, I don't want to deal with it.