Author Topic: Microsoft most "buzzworthy" brand of 2009. Suck it Sony, Apple, Google, etc. (Read 2321 times)

The Fake Shemp · « **on:** December 15, 2009, 02:02:04 PM »

The king has spoken.

What was the most "buzzworthy" brand of 2009? According to the firm Zeta Interactive, Microsoft was the year's king of buzz, beating out not just tech brands such as Google, Apple, and Amazon, but other brands including Honda, Nike, and Walmart.

Adweek reports that Microsoft was rated the most buzzworthy brand based on a report for Zeta Interactive by interactive marketing agency Brandweek. Brandweek ranked brands for 2009 "based on the volume and number of online posts (through Facebook, Twitter and blogs), as well as the overall tone (positive, negative) of these conversations."

Why did Microsoft beat out the competition? According to Adweek:

"... the tech giant took the No. 1 spot due to aggressive advertising. These marketing efforts include the "Laptop Hunters" ad from agency Crispin, Porter + Bogusky, and a major push ahead of its Bing search engine debut. Bloggers often used terms such as "easy," "efficient" and "better" in their online discussions about Microsoft, said Zeta Interactive CEO Al DiGuido."

So whether you liked the Laptop Hunter ads or hated them, they cleary did their job.

The Fake Shemp · « **Reply #1 on:** December 15, 2009, 02:05:13 PM »

I work in film, and all I use is a Windows 7 laptop! And I have a Xbox 360! Being a rebel!

(although I use Android for my mobile needs, sorry Microsoft overlords.)

The Fake Shemp · « **Reply #2 on:** December 15, 2009, 02:08:19 PM »

Here is a chart:

Sony had the most negative tone percentage?

Mr. Gundam · « **Reply #3 on:** December 15, 2009, 02:09:21 PM »

I love Microsoft's laptop hunter ads. Anything that sticks it to Apple and reminds people just how ungodly expensive their computers are in comparison makes me happy.

TakingBackSunday · « **Reply #4 on:** December 15, 2009, 02:16:04 PM »

Target?

The Fake Shemp · « **Reply #5 on:** December 15, 2009, 02:19:51 PM »

Quote from: Jinfash on December 15, 2009, 02:15:43 PM

Bouncing back after those horrible, horrible, Seinfeld ads is quite an achievement.

Dude, those ads were awesome.

border · « **Reply #6 on:** December 15, 2009, 02:21:31 PM »

Laptop Hunter ads were stupid. Do people really need to be told that Apples are expensive?

I'd be curious to know if it actually hurt Apple's laptop marketshare, or if it just generated results on this silly "BUZZ-O-METER".

The Fake Shemp · « **Reply #7 on:** December 15, 2009, 02:27:42 PM »

Maybe they're not as stupid as you think.

Quote

Speaking to company partners at Microsoft's Worldwide Partner Conference keynote presentation, Mr. Turner said "And you know why I know [the Laptop Hunter ads] are working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, 'Hey, you need to stop running those ads, we lowered our prices.' They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business."

Apparently, Microsoft did alter subsequent advertisements to appease Apple for some reason.

And here's a graph!

MyNameIsMethodis · « **Reply #8 on:** December 15, 2009, 02:29:35 PM »

You forgot it was the most buzzworded because people still talk shit about it.

The Fake Shemp · « **Reply #9 on:** December 15, 2009, 02:29:47 PM »

Dude, that's not even the best one! There are two others, when they live with a family! It was awesome!

The Fake Shemp · « **Reply #10 on:** December 15, 2009, 02:30:21 PM »

Quote from: MyNameIsMud on December 15, 2009, 02:29:35 PM

You forgot it was the most buzzworded because people still talk shit about it.

They measure negativity, as well. Sadly, as you can see, Sony has the most negative buzz. $:-\$

MyNameIsMethodis · « **Reply #11 on:** December 15, 2009, 02:33:54 PM »

Quote from: Willco on December 15, 2009, 02:30:21 PM

Quote from: MyNameIsMud on December 15, 2009, 02:29:35 PM
You forgot it was the most buzzworded because people still talk shit about it.

They measure negativity, as well. Sadly, as you can see, Sony has the most negative buzz. $:-\$

As they rightfully should, the GO is a POS and I wouldn't have bought a PS3 pre slim anyways.

Robo · « **Reply #12 on:** December 15, 2009, 02:34:33 PM »

Quote from: Willco on December 15, 2009, 02:08:19 PM

Here is a chart:

(Image removed from quote.)

Sony had the most negative tone percentage?

Wal-mart's positive/negative ratio is a big red flag. Who the fuck ever says positive things about Wal-mart?

Laughing at "peopleofwalmart" is not positive. I call bullshit.

Robo · « **Reply #13 on:** December 15, 2009, 02:36:24 PM »

I bought sweatpants at Wal-mart last night, THEY ARE FUCKING AWESOMEEEEEEEEEEEE.

recursivelyenumerable · « **Reply #14 on:** December 15, 2009, 02:38:53 PM »

The second Seinfeld ad was pretty funny, actually.

Brehvolution · « **Reply #15 on:** December 15, 2009, 02:44:03 PM »

Quote from: RoboJ on December 15, 2009, 02:34:33 PM

Quote from: Willco on December 15, 2009, 02:08:19 PM
Here is a chart:

(Image removed from quote.)

Sony had the most negative tone percentage?

Wal-mart's positive/negative ratio is a big red flag. Who the fuck ever says positive things about Wal-mart?

Laughing at "peopleofwalmart" is not positive. I call bullshit.

Their return policy is second to none.

Robo · « **Reply #16 on:** December 15, 2009, 02:49:46 PM »

Alright, you got me there.

Mupepe · « **Reply #17 on:** December 15, 2009, 06:04:30 PM »

Wal Mart is incredible. 50 bucks for Rock Band

Olivia Wilde Homo · « **Reply #18 on:** December 15, 2009, 06:09:19 PM »

Yep and without a Vista to kick around anymore, Apple is going to have to be a lot more creative from here on out.

chronovore · « **Reply #19 on:** December 15, 2009, 08:06:29 PM »

Quote from: T EXP on December 15, 2009, 06:09:19 PM

Yep and without a Vista to kick around anymore, Apple is going to have to be a lot more creative from here on out.

Yeah, I completely agree. Now that Microsoft has recovered from their once-every-ten-years WindowsME abortion, and produced something that runs reasonably, they can get back to aping whatever Apple does for the next few years.

ManaByte · « **Reply #20 on:** December 16, 2009, 01:42:05 AM »

Windows 7 shows that Apple has been on cruise control for a while.

chronovore · « **Reply #21 on:** December 16, 2009, 01:47:48 AM »

In my guise as a Distinguished Mac Fellow, I'm unable to comment. (But I'm going to bag a copy of Win7 and install it on something soon. I'm interested in seeing what has succeeded XP, which I like plenty well.)

Beezy · « **Reply #22 on:** December 16, 2009, 01:48:56 AM »

Quote from: Rob Thomas on December 15, 2009, 06:04:30 PM

Wal Mart is incredible. 50 bucks for Rock Band

Rockband 2? Is it the whole set? Are they still selling it for that price in-store/online?

Ichirou · « **Reply #23 on:** December 16, 2009, 01:55:29 AM »

I actually bought a 360 last May, so I have to agree with this...

Robo · « **Reply #24 on:** December 16, 2009, 01:56:41 AM »

Ichirou · « **Reply #25 on:** December 16, 2009, 01:59:08 AM »

My gamertag is Ichirou Oogami if anybody wants to add me. I have lyte edge and Cajole Juice on there already.

CajoleJuice · « **Reply #26 on:** December 16, 2009, 01:59:12 AM »

Quote from: Ichirou on December 16, 2009, 01:55:29 AM

I actually bought a 360 last May, so I have to agree with this...

Ichirou · « **Reply #27 on:** December 16, 2009, 02:01:51 AM »

M3wThr33 · « **Reply #28 on:** December 16, 2009, 02:06:36 AM »

Quote from: ManaByte on December 16, 2009, 01:42:05 AM

Windows 7 shows that Apple has been on cruise control for a while.

Yeah. They fucked over the classic iPod, ignore the iPod Touch, did a pissant update of the iPhone, added a USELESS video to the iPod Nano, along with other junk.

On the other hand, the Zune HD is still limited to 32GB. Why are they afraid to put hard drives on mp3 players now? FUCK. I want an update player that holds more than like 6 music albums.

ToxicAdam · « **Reply #29 on:** December 16, 2009, 02:13:27 AM »

Personally I'm heading towards a netbook and Chrome OS. Fuck all this extra shit I never need.

The Fake Shemp · « **Reply #30 on:** December 16, 2009, 02:16:23 AM »

Once the netbook gets truly suitable multimedia playback, I'm probably making the same transition.

chronovore · « **Reply #31 on:** December 16, 2009, 02:59:43 AM »

Quote from: M3wThr33 on December 16, 2009, 02:06:36 AM

Quote from: ManaByte on December 16, 2009, 01:42:05 AM
Windows 7 shows that Apple has been on cruise control for a while.
Yeah. They fucked over the classic iPod, ignore the iPod Touch, did a pissant update of the iPhone, added a USELESS video to the iPod Nano, along with other junk.

On the other hand, the Zune HD is still limited to 32GB. Why are they afraid to put hard drives on mp3 players now? FUCK. I want an update player that holds more than like 6 music albums.

Stop using FLAC as your default and you'll be able to get more than 6 albums on a 32GB storage device.

Robo · « **Reply #32 on:** December 16, 2009, 03:18:31 AM »

32GB is like ~4,500 songs at 192kbps or greater.

MyNameIsMethodis · « **Reply #33 on:** December 16, 2009, 11:15:44 AM »

EW 192, that's like playing a xbla game compared to gears of war if gears was FLAC.

Speaking of FLAC, why the fuck won't iTunes allow it? Or iPods? I want a new music player but I jsut can't quit iTunes for some reason

. Anyone got a suggestion for a similiar player that connects with a iPod?

Mupepe · « **Reply #34 on:** December 16, 2009, 11:44:53 AM »

Quote from: Beezy on December 16, 2009, 01:48:56 AM

Quote from: Rob Thomas on December 15, 2009, 06:04:30 PM
Wal Mart is incredible. 50 bucks for Rock Band
Rockband 2? Is it the whole set? Are they still selling it for that price in-store/online?

Got it on black friday. i don't think it's going on anymore.

twerd · « **Reply #35 on:** December 16, 2009, 02:28:27 PM »

FLAC sucks, buy real vinyl.

Mupepe · « **Reply #36 on:** December 16, 2009, 02:33:06 PM »

Bought 3 new vinyls last week

Beezy · « **Reply #37 on:** December 16, 2009, 03:13:50 PM »

Quote from: Rob Thomas on December 16, 2009, 11:44:53 AM

Quote from: Beezy on December 16, 2009, 01:48:56 AM
Quote from: Rob Thomas on December 15, 2009, 06:04:30 PM
Wal Mart is incredible. 50 bucks for Rock Band
Rockband 2? Is it the whole set? Are they still selling it for that price in-store/online?
Got it on black friday. i don't think it's going on anymore.

:'(

T234 · « **Reply #38 on:** December 17, 2009, 11:52:55 AM »

Quote from: Ichirou on December 16, 2009, 01:55:29 AM

I actually bought a 360 last May, so I have to agree with this...

Whoaaa.

Expect a PM of more old skyscraper construction pictures in a few days

chronovore · « **Reply #39 on:** December 22, 2009, 11:04:27 PM »

Quote from: MyNameIsMud on December 16, 2009, 11:15:44 AM

EW 192, that's like playing a xbla game compared to gears of war if gears was FLAC.

Speaking of FLAC, why the fuck won't iTunes allow it? Or iPods? I want a new music player but I jsut can't quit iTunes for some reason . Anyone got a suggestion for a similiar player that connects with a iPod?

Just use a FLAC converter and put your FLACs into a high bitrate but lossy format. Unless you've got bionic ears or something.

recursivelyenumerable · « **Reply #40 on:** December 25, 2009, 06:02:18 PM »

256kbps MP3 is fine. I do keep an archive copy in FLAC on an external HDD though.

News:

Author Topic: Microsoft most "buzzworthy" brand of 2009. Suck it Sony, Apple, Google, etc. (Read 2321 times)