Totally agreed. There's a Dominos a couple minutes from my house, and because it's so close to campus students get discounts all the time. I rarely took advantage of them because the pizza was so crappy. The grease made it soggy, the crust tasted like cardboard, and the grease just made it taste bad.
But now holy shit, I'm very impressed. The Parmesan cheese gets rid of the grease taste, the garlic butter crust is great, etc.
A $5 pizza from Little Caesers is a fucking great deal, but I'm more than willing to pay an extra $1.50-2.00 for something that tastes like something more than generic chain pizza