Nah. It wasn't always like that, and even now there are series that are not filled with fan service. Even ones you might expect, like B Gata H Kei, don't really have much in the way of fan service at all.
I can certainly understand not wanting to be bogged down by immature titty and ass shots galore, but then you also have people dismissing some fun series and not giving them a chance because of they have a bit of that stuff. I don't follow One Piece much, but I have seen plenty of giant tits in that series, some fan service, and one of the movies even made Nami and Robin's chests rather huge and had them bouncing all over the fucking place.
Ghost In The Shell had scenes of the Major lezzing out. Pretty graphic stuff. But I guess you mean that first movie adaption.
Anyway, I haven't watched the anime version yet (have two versions downloaded and ready to go), but High School of The Dead has large bouncing breasts and panty shots galore. It is entirely fan service, but caters to the zombie/gore/girls fan service genres. It's a mix of all three.