NEW YORK, April 14 /PRNewswire/ -- U by Kotex, a bold new feminine care product line by Kimberly-Clark, has partnered with Khloe Kardashian to encourage women to join the Declaration of Real Talk Campaign. The cause-related campaign is the culmination of an eye-opening U by Kotex study of more than 1,600 North American women aged 14-35, which revealed that 7 in 10 women believe it's time for society to change how it talks about vaginal health, yet less than half (45%) feel empowered to make a difference.
Additionally,
study shows that most women believe society is more open to discussion about penises than vaginas (72%) and the majority feel they're expected to keep vaginal health issues to themselves (60%). In fact,
43% feel more comfortable saying "penis" than "vagina." U by Kotex, together with Khloe, want to change this by empowering young women to take control of their health and bodies, lead social change and speak out against societal pressures and censorship.
"I'm happy to help U by Kotex start breaking down this wall of euphemisms - literally," said Khloe Kardashian. "I'll gladly take a sledgehammer to the things holding women back and want everyone to join me in supporting this cause!"
The Declaration of Real Talk is part of the launch of the innovative and stylish U by Kotex product line developed by Kimberly-Clark, creators of the Kotex brand and the feminine care category. Featuring sleek black packaging and brightly colored wrappers, the self-expressive design of the tampons, pads and liners mirrors the line's goal of supporting women in having bold discussions about their health. The line was created in response to women's shared frustration with today's institutional look and uninspired attitude of the feminine care category.
"Women are insulted by blue liquid advertisements and snarky jokes, and they're tired of skirting around honest discussions about a natural, normal and healthy process," said Nancy Redd, U by Kotex Advocate and author of The New York Times best seller Body Drama. "It's not surprising that our study found the more women know about their vaginal health, the more likely they are to have a positive body image as well as a higher level of self-confidence and ability to express themselves."
... REAL TALK: Penises are still superior
