No, it's your problem with the NBA. Which you're entitled to, but from the NBA's perspective it's not gonna hurt them.
Think a little bit harder.
-The NBA can't afford to go the MLB route because the NBA is the black pro sport, not the good old boys traditionalist sport. People will stick with baseball out of tradition in spite of the pro league's issues. The NBA doesn't have that advantage.
-By focusing all your attention onto a select amount of superstars on a select amount of teams, you lessen the importance of the regular season. You can't always package the select teams for every broadcast and every regular season broadcast becomes less interesting to the viewer, for the viewer realizes the amount of meaningless teams. This makes all your ratings and cash ins more heavily favored towards the playoffs. (This effect won't happen immediately, but the general public will realize it over time.)
-Now that the playoffs are so heavily weighted, you really need to have those select teams in the conference and NBA finals. When the NBA doesn't get its prime stars in the finals, the ratings drop drastically.
Now how does the NBA increase regular season profits? How do they get the networks to buy in on regular season when the public only follows a few teams? How do they make sure the stars get into the finals so the whole thing doesn't fall on its face? How long can you damage the core fanbase by doing these things? How do you retain the casual fan?
You aren't making people fans of NBA basketball. You're making them fans of faces.