Which makes the DO YOU KNOW THIS GUY? ad even more confusing. Who is it catering to? People who don't use IE (aka MOST PEOPLE)? They'll just find the ad as trying too hard. IE users? They'll use IE anyways, what do they care? I think only a tiny sliver will come out of this ad thinking to give IE10 a shot.
That said, IE has stopped sucking with IE9, which was pretty solid. Better than Firefox, definitely.
In all honesty, IE deserves second place considering all the improvements they've made over the years, and Firefox deserves dead last. Funny that, considering 10 years ago.