The cafeteria on campus had a Chick Fil-A when I was in college. Over the course of four years there, I had enough of those chicken sandwiches that it grew to be a completely run-of-the-mill experience. It was just something to eat.
As such, when the restaurants started popping up in the greater St. Louis area, it was very odd to me that people were excited about having the restaurant nearby. I guess college ruined it for me. I hear people's excitement about these chicken sandwiches, and all I have is a cynical "wait, we're talking about Chick Fil-A, right?" reaction.