No you're not. Suppose a company just let out whatever proof of concept, demo, pitch etc. whenever some animator felt it was necessary. At some point they'd have like 20 games on their plate, including licenses they don't own, tech they haven't licensed etc. Let's say some investors look at that and say, wow, looks good. And then financials come out and they're working on a My Little Ponies game for Leapfrog and nothing else and suddenly investors are like what the fuck and they say "well shit, some guy on the internet wanted game news earlier".