Even worse is that a good number of the modders who create all those backend Steam sale double dippers and stuff are Chinese pirates who openly post the pirate version of the game alongside their mods.
2K strips features, waits on patches, now delays the easiest way for a lot of people, even Americans this year since they apparently only shipped for pre-orders and a few extras on PC (Amazon has a PC retail copy taking up to two weeks now), etc.
NBA Live got a lot of its PC sales from Europe back before Europe was even the market it is now. Especially those games up to 2000 where the PC versions were massive compared to the console iterations. Hell, they hired the admin of the top fan site. Then they degraded into shoddy console ports. 2K started with shoddy console ports and can't seem to figure that out.
*Standard PC disclaimer, they sell five million on consoles, maybe come close to 50,000 on PC in a best case scenario.