Some stats.
http://www.asian-nation.org/headlines/2008/11/14-exit-poll-statistics-about-obamas-victory/■95% of African Americans, 66% of Latinos, and 61% of Asian Americans voted for Obama. Along with the previous statistic, what this tells us is that while large numbers of Whites supported Obama, ultimately non-Whites helped put him over the top.
■Obama received 49% of all the male votes (vs. 48% for McCain) and 56% of the female votes (vs. 43% for McCain). But once you break it down by race, Obama only received 41% of the White male vote (vs. 57% for McCain) and 46% of the White female vote (vs. 53% for McCain).
■9% of voters said that the candidate’s race was an important factor and of those, 53% voted for Obama.
■58% of voters said that issues, rather than personal qualities, were more important to them and of those, 60% voted for Obama. In contrast, 59% of those who believed personal qualities were more important to them voted for McCain.
I really doubt that only 9% of voters really thoguht that the race was an important factor though when 95% of black people voted for Obama.