Not comparing things > comparing things
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Wine snobs still coming to terms with screw caps, plastic corks and boxed wine now have another invention to bemoan: the paper wine bottle.British inventor Martin Myerscough says he is in talks with major supermarkets in the U.K. and hopes to launch the paper wine bottle by next year.Designed very much to appeal to what Mr. Myerscough describes as the “buy now, drink now” market as opposed to the wine connoisseur, he sees it as a solution to the U.K.’s growing landfill problem.“A lot of wine is shipped to the U.K. in bulk and then bottled here under a supermarket label,” he says. “That’s the sort of market we are going for.”Made out of paper, the bottle contains a thin plastic bag, similar to that of boxed wine, that can be recycled several times and decomposes in just a matter of weeks.“It’s considerably lighter than a wine bottle,” he says and “uses about a tenth of the energy to make a glass bottle so it’s quite a green proposition.”Mr. Myerscough came up with the idea when he met the owner of his local rubbish tip who told him the biggest problem he had was plastic bottles which do not decompose and can last up to 500 years.“I drive past the tip everyday so I thought I better do something about it,” he says. Knowing a little about paper mace, he established a company, Greenbottle, and created a cardboard milk bottle which is now selling in British supermarkets. Wine, he says, was a natural progression.“I have invented the phrase ‘buy and drink,’” he says. “I think it’s more for that market than ‘buy and store.’”There is an awful lot of unnecessary snobbery surrounding wine containers and closures.For everyday drinking wine, in other words, wine that is produced for immediate drinking – under $10 a bottle – the most important point to remember is that the wine tastes the same whether it is in a box, a bag or even a paper bottle.
People have been buying wine in boxes in America forever, don't see how this is any different other than looking nicer. Like the article says, this wine isn't for the distinguished wine drinker anyway so packaging shouldn't be a huge hurdle. If you're truly a wine snob, this won't affect any wine that you would buy.
I consider myself a wine snob, you put this shit in glass with a cork (REAL FUCKING CORK) or no buy.
