1.) Call of Duty: Modern Warfare 3 (360, PS3, Wii, PC)
2.) Just Dance 3 (Wii, 360, PS3)
3.) Elder Scrolls V: Skyrim (360, PS3, PC)
4.) Mario Kart 7 (3DS)
5.) Battlefield 3 (360, PS3, PC)
6.) Madden NFL 12 (360, PS3, Wii, PSP, PS2)
7.) Assassin's Creed: Revelations (360, PS3, PC)
8.) NBA 2K12 (360, PS3, Wii, PSP, PS2, PC)
9.) Super Mario 3D Land (3DS)
10.) Batman: Arkham City (360, PS3, PC)
Xbox 360: Over 1.7 Million (-8.6%) [Best selling platform for the full year.]
Wii: 1.06 Million (-55%)
PS3: ~936K (-22.6%) [Math from 46% of console sales are Xbox 360 and above numbers.]
Annual 2011 Top 10 Games (New Physical Retail only; across all platforms incl. PC) Rank Publisher
1.) Call of Duty: Modern Warfare 3 (360, PS3, Wii, PC)** Activision Blizzard
2.) Just Dance 3 (Wii, 360, PS3) Ubisoft
3.) Elder Scrolls V: Skyrim (360, PS3, PC)** Bethesda Softworks
4.) Battlefield 3 (360, PS3, PC)** Electronic Arts
5.) Madden NFL 12 (360, PS3, Wii, PSP, PS2)** Electronic Arts
6.) Call of Duty: Black Ops (360, PS3, Wii, NDS, PC)** Activision Blizzard
7.) Batman: Arkham City (360, PS3, PC)** Warner Bros. Interactive
8.) Gears of War 3 (360)** Microsoft
9.) Just Dance 2 (Wii) Ubisoft
10.) Assassin's Creed: Revelations (360, PS3, PC) Ubisoft
**(includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)
Dollar Sales Dec '10 Dec'11 CHG Annual 2010 Annual 2011 CHG
Total Video Game Sales (New Physical Channel) $5.07B $3.99B -21% $18.59B $17.02B -8%
Video Games Hardware $1.84B $1.32B -28% $6.29B $5.58B -11%
Video Games Software (Console+Portable - New Physical Sales only) $2.37B $2.04B -14% $9.36B $8.83B -6%
Video Games Accessories $863.5MM $628.7MM -27% $2.95B $2.61B -11%
Total Software Sales - (Console+Portable+PC - New Physical Sales Only) $2.53B $2.14B -15% $10.06B $9.27B -8%
The industry as a whole still managed to bang out $3.99 billion in combined new sales of hardware, physical software and accessories between November 27 and December 31, 2011. This is, however, a 21 percent drop year-over-year, as the industry pulled down a combined $5.07 billion during the same period in 2010.
"Overall industry results are not entirely surprising given that we are on the back end of the current console lifecycle, combined with the continued digital evolution of gaming," said Anita Frazier, an analyst with The NPD Group. "Core gamers continue to be engaged and spend on established franchises across both the digital and physical format using multiple devices for different gaming occasions."
With a strong holiday sales period finishing a banner year, Microsoft’s Xbox 360 ended 2011 as the best-selling current-generation console in the U.S., outselling the second place console by more than 2.7 million units. The strong December capped an impressive year during which Xbox 360 was the fastest-growing console. It also captured 49 percent of consumer retail spending, with an industry-leading $6.7 billion in sales in the U.S. for the calendar year—more than $2.1 billion on consoles and $4.6 billion on games and accessories (Source: NPD Group, December 2011).
Xbox 360 was the must-have gift this holiday season with about half of December’s retail spend on games, consoles and accessories going toward Xbox 360 products, totaling more than $1.5 billion (Source: NPD Group, December 2011). Microsoft has now sold more than 66 million Xbox 360* consoles and more than 18 million Kinect* sensors worldwide, and now has nearly 40 million Xbox LIVE members.*
December 2011 NPD highlights:
· Holding a 46 percent share of the overall current-generation console market, Xbox 360 sold more than 1.7 million units in December, solidifying the number-one console spot in the U.S. for 2011. This marks the tenth consecutive month Xbox 360 has held more than 40 percent of the current-generation console market share, and twelfth straight month Xbox 360 was the top-selling console in the U.S. (Source: NPD Group, December 2011.
· Total retail spend on the Xbox 360 platform in December (hardware, software and accessories) reached $1.5 billion, the most for any console in the U.S. (Source: NPD Group, December 2011).
· During the month of December, Xbox 360 had seven of the top 10 console game titles including: “Call of Duty Modern Warfare 3,” Elder Scrolls V: Skyrim,” “Battlefield 3,” “Assassin’s Creed: Revelations,” “Just Dance 3,” “Kinect Sports Season Two” and “Dance Central 2,” (Source: NPD Group, December 2011).
· For 2011, Xbox 360 had six of the top 10 console game titles including “Call of Duty Modern Warfare 3,” “Elder Scrolls V: Skyrim,” “Gears of War 3,” “Battlefield 3,” “Madden NFL 12,” and “Call of Duty: Black Ops,” (Source: NPD Group, December 2011).
This week at CES Microsoft showed many of the ways Xbox 360 and Kinect will continue with strong momentum in 2012, including new Xbox LIVE content partners such as News Corp. Xbox 360 owners are excited about this new, fun, and interactive way to enjoy their favorite content:
· The hours of video consumed globally on Xbox LIVE increased 140 percent from 2010 to 2011.*
· In December more than 60 percent of U.S. Xbox LIVE Gold members used entertainment apps on Xbox LIVE – for an average of an hour a day each.*
· The number of people using entertainment apps on Xbox LIVE increased by nearly 50 percent globally from November to December.*
Beyond gaming, Microsoft will soon sell a Kinect for Windows sensor designed for commercial applications, bringing the magic of Kinect to whole new audiences including education, manufacturing and healthcare. Looking forward to an exciting 2012, we expect new audiences for Kinect, new experience for Xbox LIVE and a new installment in the world-class Halo and Fable franchises to help Xbox 360 have yet another stellar year.
*(Source: Internal data)
According to the December NPD, PlayStation 3 closed out a banner 2011 with a bang, showing increases in hardware, software and peripherals year to date. As we reported earlier this week, consumers flocked to PlayStation consoles and handhelds this holiday season with more than 6.5 million units sold worldwide. With the highly anticipated U.S. launch of PlayStation Vita on February 22, featuring the biggest and best launch lineup across the history of PlayStation platforms,2012 is already shaping up to be another exciting year for PlayStation.
-- Patrick Seybold, Sr. Director of Corporate Communications at SCEA
