Game of the year.
It's kind of interesting how these mundane casual games can really have an effect on non-gamers. I saw some plushies in an arcade and mentioned it to my friend, who had never heard of the game. Now, this person is not a gamer at all and doesn't even seem to have any smartphone games. I showed them it on my phone, after a few rounds they immediately downloaded it to their phone. Now the person's obsessed with it, constantly playing the damn game and asking me for help to beat the harder levels.
Kind of a shame that this new game has tons of IAP bullshit, I guess these guys don't have enough money.