DreamWorks creates app called Ptch - (User media video editing thing)

[Momo]

http://techcrunch.com/2012/07/19/dreamworks-animation-ptch/

The app is built around a really easy drag-and-drop experience to enable users to quickly piece together photos and video assets to their, um, Ptches. It works like this: Users select media from their camera roll or from networks like Instagram, Google+, Facebook, Tumblr, Twitter and Viddy. They can then drag and drop those assets into whatever order they like, add captions, and select from different “themes” to spice up their video. Users can even select from a wide range of licensed music to add to their Ptch. The app then does the hard work of stitching those assets together into a video, which they can share on Facebook, Twitter, or within the app itself.

The app is free, and the team hopes to make money off of microtransactions, as people will pay for different themes to express themselves. There’s also the possibility of using the app for co-marketing of major events or brands using it to build campaigns around their products. That said, it’s such a small, experimental part of DreamWorks Animation right now that Leonard and team aren’t really focused on the monetization aspect — just, you know, getting the app out there and in the hands of users, and seeing what they do with it.

[Diunx]

I don't use things I can't pronounce.