He is going for it BUT the reality its more like donating money to a kickstarter project from the makers of your favourite game and then they get caught being two fat kids in a basement and not the real dev team you gave the money too.
Lance Armstrong Foundation is a fraud too, since its got its money from people that gave it assuming the guy who's name is in the name of the foundation beat cancer and wont the Tour 7 times. You're assuming someone would give the same amount of money to the foundation of a nobody, like Lance Armstrong really is, which we know they woulnd't. Its called false advertising and there are laws about it.