http://online.wsj.com/article/SB10001424127887323820304578412741852687994.html?mod=djemITP_hEVERYONE SHUT DOWN YOUR TWITTERS
The New Résumé: It's 140 Characters
Some Recruiters, Job Seekers Turn to Twitter, but Format Is a Challenge; Six-Second Video Goes Viral
Twitter is becoming the new job board. It is also becoming the new résumé.
Fed up with traditional recruiting sites and floods of irrelevant résumés, some recruiters are turning to the social network to post jobs, hunt for candidates and research applicants.
Some recruiters say Twitter has transformed their prospecting and hiring, helping them identify candidates they wouldn’t have found otherwise, but others say the messaging platform has some way to go before it can replace LinkedIn, Facebook or other job-hunting tools. Lauren Weber reports. Photo: Twitter.
Job seekers, in turn, are trying to summarize their CVs in 140 characters or six-second videos.
Twitter, which was founded in 2006, isn't yet revolutionizing recruiting, but some employers are already using it to great advantage, citing quick, direct contact with candidates and access to broad networks.
The appeal will grow as the site develops, says Josh Bersin, principal and founder of Bersin by Deloitte, a human resources research firm owned by Deloitte Consulting LLP. "Companies see its potential and they know that over time it'll get more sophisticated," allowing recruiters to target the right individuals with both sponsored tweets—essentially, jobs ads—and regular tweets, he said.
