before Rare were called Rare, they were Ultimate : Play the Game.
They have so much kudos/credit built up from that era from their spectrum and C64 output that they can suck for another 10 years before it catches up with them.
They also pulled off one of the big technical feats on the Spectrum - whilst everyone elses games tended to look like this :
Ultimate produced Knightlore - a game they had to delay so it wouldn't shat on their own Underworld - and it looked like this :
still the biggest wtf tech moment i've had in gaming.
