I swear, this whole facade is just a perfect aspic encapsulated example of what happens if you turn a healthy happy gaming arm of a huge company into a collective of warring cliques, desperately trying to one up one another.
I'm really really looking forward to their E3 conference, because its going to be nothing less than exceptional. And if its not, it'll only be because the world has been hit by that asteroid the governments are desperately trying not to talk about in public.