I'm kind of bummed that Ubi ruined AC. I really liked the Prince of Persia games, so when AC killed them it kind of sucked, especially since AC1 was lol, but then AC2 & Brotherhood were great and things were good again. Revelations was half-assed, but it was an unneeded milking spinoff made in a year, so it sort of made sense that it'd be iffy. But then AC3 sucked and this looks like more of AC3...bleh.
I liked the Ubisoft of about 5 years ago that was experimenting with new game concepts. Now it's all soulless milk & destroy franchises to death just like what happened with EA over the last five years. I mean EA had Mirror's Edge, Burnout Paradise, Dead Space, Mass Effect, Dragon Age and now it's watered down worse versions like Dead Space 3, NFS MW, ME3, DA2. Ubi & EA totally had good things going and now they just make bland marketing machine products.
I would put Activision, but I don't even know what they make anymore besides Call of Duty (which is self-explanatory) and the occasional Spiderman game.