His arguments are so deceptively simple. Psychologists used to believe homosexuality was a mental disorder...sure. Should we list the various other things psychologists and scientists once inaccurately said about maligned groups, such as black people? Drapetomania and The Bell Curve come to mind.
So much of his shit revolves around controlling how you think. If you're familiar with certain religions or cults you're familiar with the basic concept that anything that takes your attention away from [insert religious or cult priority] is considered subversive or dangerous. I vividly remember all the anti-Pokemon talks and classes that were held when I was a kid, growing up in a religious setting. Same thing happened with Harry Potter and every other popular thing that explodes. But faux black militants focus on hip hop, Empire, etc.
Also you see that Coli hatred of black men doesn't exist in a vacuum. I know a shit ton of people who believe this shit. The idea that black women are essentially property of the black man. That any sexual or professional freedom on their part is a sign of wickedness or "bedwenching."
He's pimping on a small scale. Pimping impresionable, bitter people who don't have money. I just saw her had a GoFund campaign trying to raise 4mil to buy a school....ended up only raising 50k. That's about right, given the demographic he reaches. But he'll use that failure to shame people into further supporting his next thing, which will be smaller.