Isn't like half of Monae's band gay?
BTW that article seems ridiculous. It compares previous SNL bumps to Gaga without mentioning all three artists listed had signifigantly less name recognition/popularity than Gaga. It's like an Apple ad leading to some unknown indie band's album getting an increase in downloads.
Miley Cyrus released three huge videos, had the entire media focused on her, had a hit song, "shocking" live performance...and only did 250k. Gaga is tracking towards 260k without a hit single or noteworthy video. To me this points more to the general law of diminishing returns in music sales now, plus of course the fact that Artpop wasn't being sold on Amazon for 99cents like Born This Way was. And, of course, the lack of a hit single.