They were the 'artisanal' fad du jour a while back, sure, but now there's whole kiosks in mall food courts dedicated to cupcakes. When did America's demand for cupcakes get high enough to justify this? I assume it's fueled by the gentrifying-Brooklynite type crowd who still play kickball and shit, but they're probably over it and have moved on to artisanal juiceboxes or whatever by now