I'm not sure what to make of these "Let's run with one sentence out of a 2000 word story" articles you see a lot on the internet. It brought my attention to a Times piece I never would have read otherwise, but the attention-grabby headline in the Vox article makes me uncomfortable calling the relationship between the two symbiotic.
Regardless, it's really interesting to see how the networks adapt in the age of streaming. If I had to guess my own viewing habits (watching one show at a time often years after they've ended, totaling well under a 100 hours of TV a year, almost exclusively online) probably make me worthless to advertisers.