Who's doing it and why?
I used to buy many eco products over the past few years but before the holidays we went full eco at home. That basicly means everything we buy is eco (if available) including meats etc.
Few reasons for this:
-Non eco meat is laced with meds, don't want my daughter to grow up on that and hormones
-Eco stuff is slightly more expensive (meat more then slightly...) so we will eat less when sticking to a budget
So we eat better food, but slightly less of it, while sticking to a budget. Really a win win win situation. Get healthier, save money. Biggest objection for a long time was that meat was more expensive (a whole small eco chicken costs 21 dollars, a small non eco one can be 6/7 bucks) but in the end maybe we can eat a bit less chicken and eat good stuff.