oh it was in a humble monthly, that's why i have quake champions, maybe i should try to play that before it dies off completely
it seems that is trying a $5 entry model, you get the first champion and some limitations, with the full version at $30 (also it's technically still in early access)
similarly Toxikk is "free" but you have to level up and stuff before you can play every map, etc. with $15 for the full game
if anything i do like that all these titles are trying to find some kind of sweet spot of entry, Siege putting up the $15 version did incredibly well for them, as did BO III with a similar $15 model (though neither IW or WWII used it oddly) with Siege then making more money off the Year packs and BOIII the upgrade to the full game (discounted!) if you want to prestige, have more than so many "heroes", zombies, campaign, etc.
the only actual complaint i have for those is that Siege should have done like BOIII did and made you a "normal" user if you bought anything further, i only bought the $15 version because at the time i didn't expect them to support the title like they have so now i'm stuck having to grind 20x as much as normal players lol, i bought a year pack too! sure it was because of a pricing error and i got it for $12 and it unlocked a bunch of stuff but STILL! EQUAL REKNOWN FOR EQUAL WORK!
i have to imagine a key reason BO III's numbers haven't tanked to near nothing is because of that $15 starter pack (though it's still dropped off way more severely than its predecessors did at the same point in the lifecycle...except AW which to me always seemed to be hurt by bad timing regarding a PC spec requirements jump)