Hot Topic actually did a smart job of reading all the crossovers among their potential customers, they had like Nintendo shirts and Cartoon Network shirts next to the "emo" stuff next to classic metal shirts ages ago
plus there's barely any wasted space inside them, it's hard to think of a regular mall store that would waste as much space in meaningless design as Abercrombie stores for a long time
To combat heavy competition from fast-fashion retailers like Forever 21 and H&M, Abercrombie & Fitch announced key changes to its image. It aims to reduce emphasis on sexualized advertising and focus more on customer service & diversity. Among the changes announced are eliminating sexualized advertising, no longer having shirtless models at new store openings, and eliminating sexualized pictures and advertising on bags, gift cards, and in stores. They are changing the name of store employees from "models" to "brand representatives", and will allow a more individualistic dress code. "Brand representatives" will also focus more on customer service by asking customers for help in stores, as opposed to past policies of aloofness. They also aim to promote more diversity among store employees and executives as well. A&F is signaling it will be implementing changes quickly
at it actually being company policy to ignore the customer and focus on being hot
