Pretentious is a pretty empty term to use in art criticism but it does definitely applies to David De Gruttola. At the time of the Heavy Rain promo, he was spouting the most patronizing, reductive and condescending bullshit about game design as if he was really the first one to think about EMOTIONS and STORYTELLING in videogames. I am not a fan of the type of games he is making (and especially his way of doing it, bloated form compared to function), but surely I don't mind designers exploring that (Whatever you want to classify it : Visual novels, point & click, interactive FMV like). Just keep your ego in check when you're doing such a gameplay-light game, especially when you do it with dozens of millions handed by Sony.
All the more true when you are such a terrible writer. Cage's stuff is the worst and wouldn't even cut it as an average direct to video flick. It honestly reminds me of the shit children or teenagers write in school during recess, which becomes pretty hilarious when wrapped in pseudo-Hollywood production values.
I shouldn't complain, it makes for great video LP material. The "Grandma ! You can talk !?" in Beyond had me in tears.