Played it today. I actually kind of like it.
It scratches that team play aspect of moba's I like without the stuff I don't like. 3 lane complexity. Buying a bunch of shit and perfecting builds etc.
It's completely understandable why it never connected. It's confusing for a console market that hasn't really accepted any mobas (ignoring smite I guess). And on PC there are real moba's that people want to play.
Curious: Have you played Overwatch or Paladins?
Yep. I play both a lot. Like both a lot. It definitely fits on a scale with those games but closer to the moba end.
If I made a simple scale it would go something like this from shooter to moba.
COD--->Overwatch----->Paladins---->Gigantic---->Smite (or Paragon)---->Real Moba's (DOTA, LOL, etc)
This game fits somewhere between Gigantic and Smite when it comes to that scale.
Overwatch is popular for lots of reasons but one of the reasons is how simple it is. It's a shooter through and through.
It definitely has issues. I think the UI and on screen noise is way too much and too confusing. But its a dumb version of a moba. Which is kinda fine for me since I don't like real mobas but admire the team play aspect they bring to the table.