The main issue is that there is no reward or reason for going Rogue besides being a sociopath. You'll notice in this mongrels vid, half the time he initiates, the people are shooting NPCs, and he is a scumbag and just shoots them up.
You can get some dope's shitty drops (apparently it gives you the worst drops from their sack), and go on Manhunt, where your reward is something like 1700 DZ creds, whereas if you die, you can de-rank like 3 levels, lose almost 100k DZ credits....
I ran around DZ yesterday telling people to vote Trump or they'll go up against the wall.