Nintendo gets more right than they're credited for, and a lot of that is choosing not to run the same bullshit spec arms race and commensurate production costs that came with it.
Drew gets his big monthly check and that's cool, that's fine. My problem isn't with people in games-journalism who are good at self promotion, it's that as much as game development and publishing wants to pretend they're like movies, they want to do it without drawing any attention to creators or having some form of celebrity attached to them.
When they /have/ "recently" tried it, it's been with artificial creations like American McGee (who didn't want it), or David Jaffe (who wanted it but couldn't actually handle it), or Cliffy B (who bailed). Yes, I'm intentionally leaving off Lord British, Roberta Williams, Shigeru Miyamoto, Sid Meier, et al who existed in the time when games were much closer to one-person productions. There needs to be a space where contribution is celebrated, and allow for organically generated recognition.