The main thing that kinda makes you ugh is that it's kids who grew up on Star Wars and are fanboys of it creating the new universe with this corporate oversight with multimedia plans.
For all its faults, the "Extended Universe" that existed prior initially started off with other sci-fi/fantasy hands propping up the Universe first. Stuff like the Thrawn trilogy or gobs of the Old Republic set material had to be constructed off of references in something that was always promoted as the "middle trilogy" bounded only by Lucas' rules for how the Force worked and the Skywalker lifespans he carved out as off-limits. (Then let all kinds of people into anyway. So you got great characters like DASH RENDAR and his nemesis, a space pimp.)
And a lot of what JJ and the others indicated they love is the same garbage that Lucas eventually revealed was his hand all along when he was able to make the movies entirely by himself unchecked by fellow creators like directors. JJ was 11 when Wars first came out, Rian was 4, Terrio was six months old, Gareth Edwards was two, Gary Whitta was five, the guys they kicked off Solo were two. Kasdan's son is co-writer on Solo.