I'm back to physical--mostly books and magazines. Games, TV, and movies I prefer digital.
Definitely favor physical for most books. For music and films my preference is really just down to which medium offers the best quality for the most part. They'll all end up on a drive for playback convenience. Thankfully in the last decade there's been an increase in online stores selling lossless music, so I tend to check online first, otherwise I'll buy CDs and rip.
Films OTOH haven't really seen that so far wrt to disc-equivalent quality (the sole exceptions would be the hardware DRM'd Kaleidescape service and very indie releases) so I stick with physical. The physical artwork for particular releases can be a factor though, like the Apocalypse Now steelbook above.