Gillette, EA and the likes were fucking stupid with their woke turns because advertising has always been about catering to different markets.
You can run a LGTB+ positive ad and get some more business from demographic 1.
And some sports athlete or Jason Statham manly man ad to appeal to demographic 2.
Tons of brands like Nike, Netflix, Apple and Ubisoft do that very successfully.
Woke cultural marxists suck at marketing and advertising, who would've thought
