The things is you need to be "woke" 24/7, especially when you deal with the blue check marks on Twitter. But no one can be acting "woke" 24/7. People are human. Even the wokest of warriors are going to occasionally "fuck up" and say something that the mob doesn't like. Instead of allowing them to correct themselves on their own, they are immediately "canceled" and brigaded by the mob until they bend the knee and throw out a groveling apology, an apology that will now forever be used against them in the future by the same people that mobbed them in the first place.