I grew up as mostly a Nintendo fan. The PS1 came in the mix and I instantly became of fan of the PlayStation brand as well. PS1, PS2, PSP, PS3, and so on.
However, like many, I got a 360 as my first MS console. RROD sucked big time, but the console was doing so many interesting things. It also got me into the classic PC studios via their 360 output--Bioshock, Oblivion, Mass Effect, and so on.
Then the XB1 came out and it was a stinker initially. The casual/Kinect focus and the used game debacle, which they quickly abandoned after outcry put MS in a big hole.
Then Phil Spencer took over and started righting the ship:
-S redesign
-GamePass
-Elite Controller
-B/C up to the original Xbox with huge enhancements (4k and stable framerates)
-XB1X
With Gamepass, Games with Gold, my digital library from the 360 that has B/C and with the promising Series X and new studios, they are really looking strong for the next generation.
I still think Sony will win since Sony owns Europe, but as a consumer, MS is doing great things. I've been shifting my third parties console purchases since I know I'll have them available for Series X (same with PS5 I heard, but I trust MS's digital store more)