Man, two years ago at E3, they were giving me tons of crap to stay in their booth. I bet they lost most of that money on E3 expenses alone. It's always sad to see products you know will fail, Zodiac, Phantom, N-Gage, etc. The people at the booth are usually nice and have this, "Sure, we can't be No. 1, but we're going to give it a shot!" attitude.