I think MOST people arent ready to switch. I mean, we sit here, we buy all these DVDs that do a great job, then BOOM its time for blu ray and HD DVD just cauz a few companies say so. Theyre still making plenty of money off DVDs. And honestly aside from the obnoxious videophiles, there isnt a demand for new formats from NORMAL PEOPLE who make up 90% of the buyers anyway.