They didn't, the hippies dropped their kids off and then they grew up with nostalgia about incest-loving and special homo hairdo's so they went to a theater automatically when the prequels came out. It's fucking horrible, one of the worst examples of sci-fi movies I know because it simply bastardized the reason for sci-fi so much and then people liked it. If you actually watch the old movies they're horrible, and so is spiderman. wtf with people's tastes?