Jezebel is the Gawker attempt to conquer the "Smart Fem" market. And it's working! Total Gawker in action, their writing is usually pretty good and while their talk was modestly offensive, I think it's a whole hell of a lot more honest than anything else I've heard
io9 makes me want to stab my eyes out
and stab out the eyes of all of my friends
i have a guy who reads it religiously and and posts links which have an unessecary degree of snark and manufactured blog hip.
why the fuck do you take the tone of "we're too cool for this blog" when your primary audience is nerds?
also, don't talk down to your audience