What was amazing in the first third?
Uh, Fallout 3 demo. RE5 demo. Gears 2 demo. Fable 2 demo.
Fallout 3 looked alright (if dull and unpolished), but ended with fucking bragging about DLC, so that was a flop. RE5 looks nice, but it's hardly something noteworthy; we already knew it'd look good, and have seen better scenarios. Gears 2, same thing there. Fable 2 was barely a demo, and was, again, not noteworthy in the slightest. So the thing has ranged from decent but expected, to absolute shit. And now they are blow after blow just showcasing what a lame company they really work for. Mediocre followers.