3 to 4 weeks after it is on Qore, it is out for everyone else.
As someone who has an annual subscription to Qore, it is a pretty big waste. Even the beta tests you get from it are a week after the pre-order deals, and those are even sometime after the website invites. The actual video content is nice and HD, but they don't reveal anything new or substantial at all. The most flattering thing I can say about the video content is that sometimes you will watch them and notice a cool game that you wouldn't have normally checked out. I watched the footage for Baja, and it actually looks like it could be good.