There's a quiet, massive acquisition of a lot of the old serial and pulp properties from most of the major players. I think they're hoping to capitalize on the tailend of the superhero genre boom, by introducing characters that most young people will think are new and as so, put butts in seats.
Of course, it could be a catastrophe, like the last time they tried to do this, and everyone churned out stuff like The Phantom, The Shadow and the awesome, but financial bust adaptation of The Rocketeer.