Yeah, I'm still not getting it: EA has a time-limited exclusive on the license for games, it likely doesn't specify platforms in case PS4 and Xbox 1080 come out during the exclusivity.
Gameloft having the license prior to the exclusivity would make sense; being in place, their contract would be exempt from EA's deal. But why would anyone sit on the license without moving on it for this long? How long has EA's exclusivity been in place now? 3, 4 years?