I doubt that MSI, Asus, Notion Ink, Compal, Quanta, HTC, etc. are going to be undercut by Apple. And if they are, it won't be by much. The word from the CES floor was that most of the devices would be in the $300 - $700 range (with $700 being the ceiling) and that the manufacturers were waiting for iPad pricing before making definitive pricing plans. I really doubt that companies were sitting on the pricing because they thought they'd be more expensive than Apple.