Yeah not a fan of EA's dlc policy, especially since one of the more compelling companians' in DA2 is paid dlc only. At least in DAO every new copy of the game featured the dlc companian instead of this Signature edition only option we have now.
As it is nature of rpgs to be content rich, developers are able to pluck features from their games that while detrimental to the overall quality of the game, nevertheless does not prevent them from justifying that the standard game more than provides value for money anyway. That is true when compared, unfairly, to say a Dead Space or Alan Wake, whereas in fact comparisons should be kept in the same genre, like an Oblivion or similar, which offer much better value.
With Bioware, features they seem to categorise as optional were always catered for by an active mod community. Things like alternative costumes, respec options, storage chests and appearance modifiers. The fact that these modding staples are now being monetized without providing adequate mod tools to begin with illustrates the anti-consumer side-effect of stringent regulation in the digital space. Rather, they should be encouraging user created content which would be much more beneficial to the product, in value and lifespan.