Yeah, it's been surprisingly under le radar for something that Cliffy B was publicly stroking his Peacemaker over a year ago and is now nearing launch. Either it's a marketing slip-up (read: they're covering their ass by not spending much on it, so when it doesn't sell they can say "we knew it wouldn't sell"), and/or the game has serious problems.
I can't fucking wait for this game. It's like Painkiller and Gears had a baby. BONER AT MAXIMUM STRENGTH.
At the very least, it doesn't appear to take its overblown machismo seriously, which is one of the things I dislike about GoW.