I got my new Zune HD and was riding the Metro. Some girl asked me about what I using. I was like,"Oh it's an mp3 player, not a cell phone." "What kind is it?" "It's a Zune, they're made by Microsoft." "I've never heard of that..." "Yeah, I can't afford an Ipod but it works (lie)".
When asked what kind of mp3 I have, I never spare the gory details because only tech nerds do that and I don't want the attention.
I considered getting an Ipod Touch but in terms of mp3 player capabilities and features, Zune edges it out nicely and is far cheaper for the hd space you can get.