I don't always support online passes, for the consumer, but when I do: I do it for the publishers/gamemakers.
"OMG GAME DEVELOPER! YOU ARE SUCH A COOL DUDE! CAN I PLEASE SUCK YOUR DICK!"

Oh GAF. Hate online passes, but then knight someone that brings an (reasonable, but still shitty) opinion of them to light. Says they'll probably not support it only to get used buyers on board to buying new.
Yeah... good luck with that. I'm starting to become
really choosy about what I buy that has an online pass. Otherwise games that I would've bought long ago used to try out and buy future installments of the series and support them gets nothing from me now. Enjoy your creative death, developers.